Price, not billing, should be your focus in this session on effective pricing strategies for accounting firms. This webinar will explore the benefits of upfront pricing, emphasizing client value over hours spent on tasks. Attendees will learn how value-based pricing can streamline billing processes, strengthen client relationships, and boost firm efficiency. Explore key topics such as understanding price, cost, and billing differences, the subjective nature of value, the repercussions of underpricing services, the influence of technology and advisory services on pricing, and the necessity of moving away from the billable hour model.

Learning Objectives:

• Define the differences between price, cost, and billing in accounting services


• Identify the subjective nature of value in pricing strategies for accounting firms


• Recognize the negative consequences of pricing services too low


• Determine the impact of technology and advisory services on pricing models